February 12th, 2015
September 26th, 2014
Over 100 runners participated in the Standard Chartered Mumbai Marathon 2015 to support the cause of education in Mumbai.
Atma also had corporate representation at the Marathon from Sequoia Capital, Cathay Pacific, Dow Corning and Parthenon.
In all, INR 19,39,688 was raised by runners participating in Full Marathon, Half Marathon and Dream Run.
September 18th, 2014
Atma’s Managing Director Mary Ellen Matsui (third from right) at the CEI & UNICEF’s ‘Partnerships for Innovations in Education’ program in New York. Image: UNICEF
Atma’s Managing Director Mary Ellen Matsui was recently invited to be on an expert panel to select project proposals for CEI & UNICEF’s ‘Partnerships for Innovations in Education’ program in New York. Over 150 projects were tabled through the CEI and UNICEF Country office networks which were then narrowed down to 14. Of these, the panel was tasked with looking at innovative projects which had global potential. Finally, six projects were selected. These projects will move on in the due diligence process and potentially receive a portion of the $1.5 million set aside of the innovation funds!
The expert panel evaluated projects from countries like Ethiopia, DRC, El Salvador, Myanmar, Brasil, Ghana, Sudan, Yemen, Albania, Moldova, Uganda, South Africa and Nepal. The projects which made it to the final round of 14 fell into these categories – Technology for Education (2), Early Childhood (2), System reform (1), Core Education Projects for Vulnerable Children (7) and Special Education (2).
Though there was a lack of projects fielded for this RFP from India, Ms Matsui said, “India is really home to some of the winning solutions in education. Looking over the applications of some of the most innovative projects in the world, I realized really where Atma is sitting in terms of on ground insight, on leading innovations. All the proposals we looked had close approximations with in the Atma portfolio!”
September 15th, 2014
Mark Bell at the 2013 Comrades Ultra (up-run) Durban – Pietermaritzburg, South Africa.
Dear Atma Soles 2015!
We have roped in Mark Bell – an experienced runner to train you for the Standard Chartered Mumbai Marathon 2015! All Atma Soles will get expert tips and help on preparing their training schedule from Mark until they are ready to burn their soles on the D-Day.
So, what’s Mark experience with running? Here it from him!
Hello Atma Soles!
I arrived in Mumbai in December 2010 after moving here from Sydney, Australia. In September of 2011 I was asked if I would run the Mumbai marathon for Atma – I said, yes. They said, how far? I said a marathon’s 42 km’s – is it not? So I completed the enrollment papers and entered. About a week later I decided to get on a treadmill and managed 250 metres (by huffing and puffing!). I also had shin splints- so I decided to stop.
I had not attempted to run for at least 7 years. I then continued to run on the treadmill in the proceeding weeks/months leading up to the marathon and got up to around 3 hrs. Then came marathon day, I got to 23 km and pulled my IBT and proceeded to hobble for the next 19 km until I crossed the line where I was in too much pain to even go and collect my medal!
It was my own fault although running on a treadmill is exercise – it’s no substitute for the real thing! The next year 2013, I entered the Standard Chartered Mumbai Marathon again and completed it and even collected my medal.
I also entered Comrades Ultra 2013 (up run), a 87 km run in South Africa running between Durban and Pietermaritzburg over a mountainous route where the highest race day temperature of 39.5 degrees Celsius was recorded. I completed this run in 10 hrs 53 mins. This run was inspired by getting drunk and accepting a bet and the fact that my son called me fat dad! This year I have completed the SCMM 42.195 km, and the Comrades Ultra 2013 (down run), 89 km.
Four years ago I would have thought any of the above impossible considering 250m almost killed me, now I know anything’s possible if you put in the training. I am not a fitness freak, I do not run fast, I’m 46, I love bad food, I drink, I smoke but I have found that I love running and continue to do so and am proud to be associated with Atma and look forward to training you.
The Atma Soles training starts from 13th October, 2014. Get ready.
September 3rd, 2014
Mumbai Marathon is back!
Since 2007 Atma has been participating in Mumbai Marathon uninterrupted. So far, over 600 runners have represented Atma and raised funds in support of quality education.
Each year more and more innovative education non-profits want to associate with Atma. This year, we have 13 organizations which are dedicated, innovative, passionate and working non-stop to improve the lives of disadvantaged children.
Take for instance an organization like OSCAR which brings together sports and life skills for children in slums, or Apni Shala which works towards building scientific temperament among children coming from the disadvantaged backgrounds.
As adults, many of us do empathize with circumstances of these children and contribute with ideas or capital. But this year, we felt the need to go back to the roots, to connect more- not only to the cause, but also to the child inside of us. This is why we have started the ‘Born to be Child’ campaign for Atma Sole 2015. When you connect with the child inside, you can understand the needs of child outside.
A few takeaways of this Marathon for Atma Soles:
-Get trained by a professional marathon runner!
-Raise funds individually or in a group
-Get ideas for fundraising from the Atma team
-Visit our partners and experience Atma’s ground impact
Mumbai Marathon 2015 is going to be a guaranteed fun event for all those representing Atma! Visit: atmasole.strikingly.com for more information.
March 7th, 2014
ATMA Mumbai in partnership with Muktangan will be conducting a series of seven workshops meant for educators starting from September 20, 2014. The workshops are designed keeping in view the practical requirements of today’s educators and expectations of students.
Educators will have the opportunity to know about how to communicate and collaborate with students, explore what constructive learning is, be a participant observer when students work, be mindful about own preconceptions and attitudes and know how to make subjects like Maths more fun for students.
|Building Minds for the 21st century
||20th September, 2014
| Active – Constructive learning
||November 1st week
| Plan Do Review
||November 4th week
|Making Mathematics more Interesting for Primary School Children
||December 3rd week
|Equity in Diversity
||January 2nd week, 2015
|School Librarianship for the 21st Century
||February 1st week
||February last week
The workshop Building Minds for the 21st Century focuses on questioning whether our school programs are enabling children to develop these skills in communication, collaboration, independence, critical thinking, problem solving and social-emotional responsibility and whether our teachers have the mindsets to give opportunities to children to build these skills. This is also a workshop where educators will question their own mindsets and beliefs.
Active Constructive Learning addresses the WHAT, WHY, HOW of Active Constructive Learning and the teachers role in it.
Jean Piaget, a Swiss developmental psychologist, once said, “Knowledge arises neither from objects nor the child, but from interactions between the child and those objects.” Plan –Do-Review will help educators understand what are best way to conduct interactions and how to make children learn from it. Suffice to say, young children learn concepts, form ideas and create their own symbols through self initiated activity. Plan –Do-Review is a process in which such activity is carried on within a social context in which an alert and sensitive adult is a participant observer.
Is there a reason why children are known to dread Math? Is it possible to encourage children towards the subject without scaring them? Making Mathematics interesting for Primary School Children explores Active Constructive ways of teaching Math and ways to make it both meaningful and fun.
The fact that the role of a teacher goes far beyond communicating the syllabus to the child cannot be emphasized more. Along with teaching course content, teachers also communicate their own attitudes and values to children, and have a powerful impact as role models for the children. Keeping this in view, the teachers themselves need to become aware of their own preconceptions and attitudes, so that they do not replicate these in the classroom. This was the genesis of this workshop Equity in Diversity aimed to expand teacher’s awareness of social issues by providing an opportunity for discussion and debate on matters that are of contemporary concern and which can strengthen their position as role models for children.
The school library is a critical component of school life, as students and staff try to keep pace with rapid developments in technology. Librarians of the 21st Century need increasing competencies to integrate information management with students construction of knowledge. School Librarians today provide a range of services like cataloging, reference services, reading promotion and basic IT services. School Librarianship for 21st Century is designed keeping in mind current or budding librarians who passionate about transforming their libraries as true centers of learning.
Preschool teachers spend much of their time looking at and listening to children for many reasons. Watching children is not new or difficult but channeling this observation to understand the wide range of normal growth and development is a challenge. Child Observation workshop aims to develop understanding of the reasons for undertaking observations and help you plan this activity systematically and develop your understanding of how to use observations in future planning.
For registration details contact:
Muktangan Teacher Education Centre
3rd floor,Khed gully Municipal school
Khed gully,Sayani road Elphinstone Road
Rs 1000/ per participant per workshop & Rs 5000/ per participant for all 7 workshops (includes tea and snacks).
The payment has to be in a form of a cheque addressed to ‘Paragon Charitable Trust.’
If any single institution nominates 3 or more participants for specific workshop, a group discount of 20% will be provided. Nomination cannot be carried forward to subsequent workshops to gain benefit under this scheme.
To register, click here
February 21st, 2014
When I first signed up for Vodafone’s ‘World of Difference’ program, I knew that it was going to be a great opportunity to donate my time and skills for a non-profit organisation. What I did not expect, was that these 7 weeks were going to become one of the most cherished memories of my life.
As a part of the Atma-CFLI project, I was approached by Atma to conduct a 2 day workshop on entrepreneurship for 30 young women from marginalized and low-income communities. At first,I thought to myself that I’ve conducted many entrepreneurship trainings & workshops before and have mentored several budding entrepreneurs in the past, so this can’t possibly be rocket science right? Wrong! Training students from mainstream colleges or professionals aspiring to be entrepreneurs is one thing. Talking about entrepreneurship to an audience who is young (16-20years), hasn’t undergone formal higher education, are from marginalized & low-income backgrounds and haven’t even possibly ever heard the word ‘entrepreneur’ is a totally different ball game! My challenge was not ‘what’ I was going to tell them, but ‘how’ I was going to present this complex subject.
To address these issues, I decided to keep it simple. I thought of how most Indians are entrepreneurial in their outlook and great at ‘jugaad’. For the uninitiated, jugaad is a colloquial Hindi word for ‘a creative or innovative idea providing a quick, alternative way of solving or fixing a problem.’ So essentially, the skills exist somewhere deep within everybody, and I only had to find a way to help these young women draw out their hidden potential.
So there I was on the day of the workshop, with less than a week of prep and lots of jugaad, taking up the task of creating young entrepreneurs! I started with a simple ‘show of hands’ exercise to tell who really wanted to be self-employed. A couple of hands reluctantly went up – possibly without even knowing what that really meant.
The first day of the workshop involved fun team games, group activities, some theory and a lot of introspection. The focus of the workshop was to make the girls realize their own potential and to have them think through the simple opportunities that exist around them. When I look back now, the best part of the workshop was the girls’ hunger to learn and the desire to feel worthy.
On day 2, we asked the girls to put together their ‘Business Plans’ and present them to mock investors. This taught them to think through their business model, their distinct product or service, their unique selling points, their target market, their budgets and costing, their marketing & communication plans and the works! The energy was beyond infectious with each girl working enthusiastically with their groups to develop strong business plans.
Anyone who heard them present could tell that they weren’t simply selling their ideas, they were selling a part of their dreams! At the end of the session I asked how many of them felt they could be self-employed. To my surprise, each of them raised their hand. They felt that the workshop had instilled in them the confidence and motivation to be ‘something’ in life. They now had their thinking hats on and understood ‘what’ it takes for them to set-off!
So will each one of them really become an entrepreneur? May be, may be not. What I do know is that given the right direction and support, this generation can secure a bright future for themselves and for our country.
January 31st, 2014
Excellence is never an accident. ~Aristotle
At Atma, we like to get it right and then get better at it. We understand that this can only be achieved through a commitment to learning and continuous improvement. We set the highest standards for ourselves and the people we work with, to ensure the best quality of work.
It is in line with this continuous pursuit of excellence that we present to you a publication by Atma Alumna- Tiia Knuutila. A student of marketing from Haaga Helia University of Applied Sciences (Finland), Tiia used her experience and learnings at Atma to write her graduate thesis. “How to make a style guide for an Indian non-profit organisation” is a culmination of her work with Atma portfolio organisation- OSCAR, where she worked on creating various marketing collaterals.
Of her Atma volunteership she says, “My experience with Atma exceeded all my expectations.I did not expect things to be as well-structured and professionally handled as they are at Atma. I felt empowered with my work and the responsibilities that I was given. At the same time I got all the support I needed to produce the best results. I would do another volunteer period with Atma as it is a meaningful way of learning and developing oneself professionally.”
We look forward to applying Tiia’s learnings and recommendations in our work. You can view the publication : ttp://www.theseus.fi/bitstream/handle/10024/69936/Knuutila_Tiia.pdf?sequence=1
(Tiia receives her Atma Volunteer certificate from OSCAR co-founders Ashok and Suraj)
VOTE for Atma at the iVolunteer Awards 2013!
January 25th, 2014
Over the past few years, India and the world has seen an explosion of mass movements, with people coming out onto the streets to stand up for their rights, protect democracy and to voice their anger and frustration against corrupt, incompetent or inadequate governments. For the last 11 years though, the Standard Chartered Mumbai Marathon has been a movement of hope, joy and human spirit, bringing together thousands individuals from around the world. A movement, unencumbered by the socio-economic problems that face the world. This year too, the Marathon gave Mumbai a reason to smile, to celebrate and to unite in support of NGOs across the country.
Atma too had an exceptional year with 120 individuals in our marathon team. Together our “Atma Soles” raised over 15 lakhs for Atma’s cause of quality education for all children. We would like to thank these fantastic people for their hard-work and support. A very special to thank you to Mr. Mark Bell for his exceptional dedication and contribution to Atma as the official trainer for our Marathon team.
Says Taylor Downs, co-founder Vera Solutions and Atma Sole, “ The marathon was an absolutely wonderful experience, and along the way I was fortunate enough to meet folks running for all sorts of causes. It meant a lot to me to carry the Atma flag, and I hope I can do so again.”
Check out the day in pictures below!
Cathay Pacific supports Atma for the 4th Year in a row:
Atma staff, volunteers, board members and friends make for a happy Atma Family:
Atma Half and Full Marathon runners show their mettle by passing the gruelling test of mind-body and spirit:
January 17th, 2014
A taste of what our team is reading these days. Karthik Muralidharan discusses the challenges in today’s education system in this liveMint article. Touching on why the Public vs. Private debate is much more difficult than just that.
“ The question is not who’s going to let me, it is who’s going to stop me.” ~ Ayn Rand
Having worked with exemplary education non-profits for the last 6 years, we at Atma understand the role that education can play in changing the lives of people and communities.
In our previous work with women from economically disadvantaged communities, Atma has found the most desired and feasible career path for women is teaching.
With this in mind, Atma along with portfolio organisations Sahyog and Zaya has recently launched a project that aims to empower young women who are at risk of early marriage. This project, funded by the Canada Fund for Local Initiatives will train and equip 20 young women to become high quality community based teachers.
They will receive training in spoken English, entrepreneurship, library management (Hippo Campus Growby Reading) and Maths teaching (Zaya). These skills will allow them to go on to work as Librarians or Maths teachers.
As earning members of their family, these women will not only have the opportunity to improve their own social standing but will also set examples within their communities. As teachers, these women will become a bridge between genders and help break down stereotypes and discriminatory mind sets that often hold women back. Their empowered position in society will allow them to influence much needed systemic change in the community.
Class begins on 18th January 2014. Watch this space for more as the project progresses!
Joint project between:
(Photo- Sahyog; For representational purposes only)