Innovative education NGOs, we are looking for you!

April 9th, 2015


We are excited  to launch our recruitment drive for the Atma Accelerator Program 2015. The program is focused on supporting the scale and growth of innovative educational solutions.

Atma has worked with 35 education NGOs till date and has witnessed remarkable transformation in NGOs that drive high impact through quality education.

Seven Atma partners will be graduating from Atma’s Accelerator Program this year – Sahyog, Udaan, Muskan, Vidya, Bright Future, Umang and Sol’s ARC – all are doing phenomenal work in impacting the lives of more and more children.

Atma’s role is about supporting the scale and growth and we have worked on with leaders from varied backgrounds and on programs which are unique.

Vanita Ganesan, Communications Officer, Muskan Foundation says, “I come from a corporate background. To us (corporate) some things naturally have to be that way. But it was so surprising to see that how none of that normal procedures were being followed out here. After our partnership with Atma, a lot of structure that has come into the organization. That’s very important. Why? Because now we are growing. We are really growing. Atma helped us with first ever funding from Paper Seed Foundation and it came for three years – which was awesome!”

Our recruitment cycle commences 15th April, 2015. Come share your vision with us and let’s partner to make it a reality. Register here.

Questions? Email our Partnership Manager Elena D’souza at to learn more about how your organisation can be part of the Accelerator Program.

11 new vacancies at Atma’s partner NGOs

April 8th, 2015


Atma’s Partner NGOs are expanding and reaching out to more children. They are looking forward to build a dynamic team of professionals. Do you think you are a good fit? APPLY NOW!

1. Apni Shala Program

2. Catalyst Apni Shala

3. Program manager in life skills program

4. Apni Shala Program manager in service learning program

5. Mann Special Educator Assistant

6. Mann Special Educator

7. Muskan Administration&Accounts Manager

8. Vidya Admin Officer

9. Vidya Curriculum Developer

10. Vidya Fundraising&Marketing Manager

11. Vidya Primary Section Teachers

12. Vidya Program Manager – Education

13. Vidya Program Manager – Learning & Development

14. Vidya Secondary Section Teachers

15. Vidya Skill Trainers

Note: 4 new vacancies have been added since the last update.

Apni Shala is recruiting!

March 19th, 2015


There are two vacancies at one of our partner NGOs Apni Shala – Program Manager Life Skills Program & Program Manager Service Learning Program.

Apni Shala is a young and vibrant organisation having its roots in the Tata Institute of Social Sciences. It was started by three TISS alumni in 2013. The organisation has been working towards providing the best experiential learning platforms to children from low income communities helping them develop life skills.

Within a period of 2 years Apni Shala has reached out to more than 1200 children in and around Mumbai, partnered with 15 organisations, and conceptualised 3 programs aimed at life skills development in children.

Here’s an opportunity to join their amazing team!


One Country, One Cause

March 17th, 2015



We are pleased to announce our partnership with an innovative Australian travel company Better World Travel (BWT) for their India Tour starting September 2015.

Under BWT’s ‘One Country, One Cause’ Tour, eight travelers from across the world, will have the opportunity to explore some of the most stunning sights in India AND visit Atma’s partner NGOs that work towards improving the lives of underprivileged in Mumbai through education.

The ‘One Country, One Cause’ is a great opportunity for travelers who want to go beyond travelling. As a part of this package, BWT will be donating a portion of their profits to Atma. This donation will go a long way in helping Atma provide its consultancy services to those education NGOs which have tremendous potential to grow and improve the lives of children.

We really appreciate ‘Better World Travel’ for supporting the cause of education in India through their business. We also look forward to meeting those travelers in Mumbai from whom supporting a cause is as much a pleasure, as is travelling.

If you, your friends or family members are interested in joining Southern India Tour (Starts Sept. 2015) or Northern India Tour (Starts April, 2016) then please write to to reserve your seats. You can find more info about the tour here.

Bon Voyage!

Atma Resources Team

Atma supporters raise more than 19 lakhs

February 12th, 2015


Over 100 runners participated in the Standard Chartered Mumbai Marathon 2015 to support the cause of education in Mumbai.

Atma also had corporate representation at the Marathon from Sequoia Capital, Cathay Pacific, Dow Corning and Parthenon.

In all, INR 19,39,688 was raised by runners participating in Full Marathon, Half Marathon and Dream Run.


CEI & UNICEF reviews education projects with global potential

September 26th, 2014
Atma's Managing Director Mary Ellen Matsui at the CEI & UNICEF's 'Partnerships for Innovations in Education' program in New York.

Atma’s Managing Director Mary Ellen Matsui (third from right) at the CEI & UNICEF’s ‘Partnerships for Innovations in Education’ program in New York. Image: UNICEF

Atma’s Managing Director Mary Ellen Matsui was recently invited to be on an expert panel to select project proposals for CEI & UNICEF’s ‘Partnerships for Innovations in Education’ program in New York. Over 150 projects were tabled through the CEI and UNICEF Country office networks which were then narrowed down to 14. Of these, the panel was tasked with looking at innovative projects which had global potential. Finally, six projects were selected. These projects will move on in the due diligence process and potentially receive a portion of the $1.5 million set aside of the innovation funds!

The expert panel evaluated projects from countries like Ethiopia, DRC, El Salvador, Myanmar, Brasil, Ghana, Sudan, Yemen, Albania, Moldova, Uganda, South Africa and Nepal. The projects which made it to the final round of 14 fell into these categories – Technology for Education (2), Early Childhood (2), System reform (1),  Core Education Projects for Vulnerable Children (7) and Special Education (2).

Though there was a lack of projects fielded for this RFP from India, Ms Matsui said, “India is really home to some of the winning solutions in education. Looking over the applications of some of the most innovative projects in the world, I realized really where Atma is sitting in terms of on ground insight, on leading innovations. All the proposals we looked had close approximations with in the Atma portfolio!”

Atma Soles 2015! Get trained by this cool dad!

September 18th, 2014
mark bell2

Mark Bell at the 2013 Comrades Ultra (up-run) Durban – Pietermaritzburg, South Africa.

Dear Atma Soles 2015!

We have roped in Mark Bell – an experienced runner to train you for the Standard Chartered Mumbai Marathon 2015! All Atma Soles will get expert tips and help on preparing their training schedule from Mark until they are ready to burn their soles on the D-Day.

So, what’s Mark experience with running? Here it from him!

Hello Atma Soles!

I arrived in Mumbai in December 2010 after moving here from Sydney, Australia. In September of 2011 I was asked if I would run the Mumbai marathon for Atma – I said, yes. They said, how far? I said a marathon’s 42 km’s – is it not? So I completed the enrollment papers and entered. About a week later I decided to get on a treadmill and managed 250 metres (by huffing and puffing!). I also had shin splints- so I decided to stop.

I had not attempted to run for at least 7 years. I then continued to run on the treadmill in the proceeding weeks/months leading up to the marathon and got up to around 3 hrs. Then came marathon day, I got to 23 km and pulled my IBT and proceeded to hobble for the next 19 km until I crossed the line where I was in too much pain to even go and collect my medal!

It was my own fault although running on a treadmill is exercise – it’s no substitute for the real thing! The next year 2013, I entered the Standard Chartered Mumbai Marathon again and completed it and even collected my medal.

I also entered Comrades Ultra 2013 (up run), a 87 km run in South Africa running between Durban and Pietermaritzburg over a mountainous route where the highest race day temperature of 39.5 degrees Celsius was recorded. I completed this run in 10 hrs 53 mins. This run was inspired by getting drunk and accepting a bet and the fact that my son called me fat dad! This year I have completed the SCMM 42.195 km, and the Comrades Ultra 2013 (down run), 89 km.

Four years ago I would have thought any of the above impossible considering 250m almost killed me, now I know anything’s possible if you put in the training. I am not a fitness freak, I do not run fast, I’m 46, I love bad food, I drink, I smoke but I have found that I love running and continue to do so and am proud to be associated with Atma and look forward to training you.



The Atma Soles training starts from 13th October, 2014. Get ready.


Run like a child at the Mumbai Marathon 2015!

September 15th, 2014


Mumbai Marathon is back!

Since 2007 Atma has been participating in Mumbai Marathon uninterrupted. So far, over 600 runners have represented Atma and raised funds in support of quality education.

Each year more and more innovative education non-profits want to associate with Atma. This year, we have 13 organizations which are dedicated, innovative, passionate and working non-stop to improve the lives of disadvantaged children.

Take for instance an organization like OSCAR which brings together sports and life skills for children in slums, or Apni Shala which works towards building scientific temperament among children coming from the disadvantaged backgrounds.

As adults, many of us do empathize with circumstances of these children and contribute with ideas or capital. But this year, we felt the need to go back to the roots, to connect more- not only to the cause, but also to the child inside of us. This is why we have started the ‘Born to be Child’ campaign for Atma Sole 2015. When you connect with the child inside, you can understand the needs of child outside.

A few takeaways of this Marathon for Atma Soles:

-Get trained by a professional marathon runner!

-Raise funds individually or in a group

-Get ideas for fundraising from the Atma team

-Visit our partners and experience Atma’s ground impact

Mumbai Marathon 2015 is going to be a guaranteed fun event for all those representing Atma! Visit: for more information.

Muktangan-Atma professional development workshop for educators

September 3rd, 2014


ATMA Mumbai in partnership with Muktangan will be conducting a series of seven workshops meant for educators starting from September 20, 2014. The workshops are designed keeping in view the practical requirements of today’s educators and expectations of students.

Educators will have the opportunity to know about how to communicate and collaborate with students, explore what constructive learning is, be a participant observer when students work, be mindful about own preconceptions and attitudes and know how to make subjects like Maths more fun for students.


Workshop Schedule

Workshop Topics


Building  Minds for the 21st century 20th September, 2014
 Active – Constructive learning November 1st week
 Plan Do Review November  4th week
Making Mathematics more Interesting for Primary School Children December 3rd week
Equity in Diversity January 2nd week, 2015
School Librarianship for the 21st Century February 1st week
Child Observation February last week



The workshop Building Minds for the 21st Century focuses on questioning whether our school programs are enabling children to develop these skills in communication, collaboration, independence, critical thinking, problem solving and social-emotional responsibility and whether our teachers have the mindsets to give opportunities to children to build these skills. This is also a workshop where educators will question their own mindsets and beliefs.

Active Constructive Learning addresses the WHAT, WHY, HOW of Active Constructive Learning and the teachers role in it.

Jean Piaget, a Swiss developmental psychologist, once said, “Knowledge arises neither from objects nor the child, but from interactions between the child and those objects.” Plan –Do-Review will help educators understand what are best way to conduct interactions and how to make children learn from it. Suffice to say, young children learn concepts, form ideas and create their own symbols through self initiated activity. Plan –Do-Review is a process in which such activity is carried on within a social context in which an alert and sensitive adult is a participant observer.

Is there a reason why children are known to dread Math? Is it possible to encourage children towards the subject without scaring them? Making Mathematics interesting for Primary School Children explores Active Constructive ways of teaching Math and ways to make it both meaningful and fun.

The fact that the role of a teacher goes far beyond communicating the syllabus to the child cannot be emphasized more. Along with teaching course content, teachers also communicate their own attitudes and values to children, and have a powerful impact as role models for the children. Keeping this in view, the teachers themselves need to become aware of their own preconceptions and attitudes, so that they do not replicate these in the classroom. This was the genesis of this workshop Equity in Diversity aimed to expand teacher’s awareness of social issues by providing an opportunity for discussion and debate on matters that are of contemporary concern and which can strengthen their position as role models for children.

The school library is a critical component of school life, as students and staff try to keep pace with rapid developments in technology. Librarians of the 21st Century need increasing competencies to integrate information management with students construction of knowledge. School Librarians today provide a range of services like cataloging, reference services, reading promotion and basic IT services. School Librarianship for 21st Century is designed keeping in mind current or budding librarians who passionate about transforming their libraries as true centers of learning.

Preschool teachers spend much of their time looking at and listening to children for many reasons. Watching children is not new or difficult but channeling this observation to understand the wide range of normal growth and development is a challenge. Child Observation workshop aims to develop understanding of the reasons for undertaking observations and help you plan this activity systematically and develop your understanding of how to use observations in future planning.


For registration details contact:

Ms.Laila Lakhani

Muktangan Teacher Education Centre

3rd floor,Khed gully Municipal school

Khed gully,Sayani road Elphinstone Road


Tel No-24323525


Fee Structure:

Rs 1000/ per participant per workshop & Rs 5000/ per participant for all 7 workshops (includes tea and snacks).

The payment has to be in a form of a cheque addressed to ‘Paragon Charitable Trust.’

If any single institution nominates 3 or more participants for specific workshop, a group discount of 20% will be provided. Nomination cannot be carried forward to subsequent workshops to gain benefit under this scheme.

To register, click here

Vodafone makes a difference at Atma

March 7th, 2014


When I first signed up  for Vodafone’s ‘World of Difference’ program, I knew that it was going to be a great opportunity to donate my time and skills for a non-profit organisation. What I did not expect, was that these 7 weeks were going to become one of the most cherished memories of my life.

As a part of the Atma-CFLI project, I was approached by Atma to conduct a  2 day workshop on entrepreneurship for 30 young women from marginalized and low-income communities. At first,I thought to myself that I’ve conducted many entrepreneurship trainings & workshops before and have mentored several budding entrepreneurs in the past, so this can’t possibly be rocket science right? Wrong! Training students from mainstream colleges or professionals aspiring to be entrepreneurs is one thing. Talking about entrepreneurship to an audience who is young (16-20years), hasn’t undergone formal higher education, are from marginalized & low-income backgrounds and haven’t even possibly ever heard the word ‘entrepreneur’ is a totally different ball game! My challenge was not ‘what’ I was going to tell them, but ‘how’ I was going to present this complex subject.

DSC_0180 DSC_0178

To address these issues, I decided to keep it simple. I thought of how most Indians are entrepreneurial in their outlook and great at ‘jugaad’. For the uninitiated, jugaad is a colloquial Hindi word for ‘a creative or innovative idea providing a quick, alternative way of solving or fixing a problem.’ So essentially, the skills exist somewhere deep within everybody, and I only had to find a way to help these young women draw out their hidden potential.

So there I was on the day of the workshop, with less than a week of prep and lots of jugaad, taking up the task of creating young entrepreneurs! I started with a simple ‘show of hands’ exercise to tell who really wanted to be self-employed. A couple of hands reluctantly went up – possibly without even knowing what that really meant.

The first day of the workshop involved fun team games, group activities, some theory and a lot of introspection. The focus of the workshop was to make the girls realize their own potential and to have them think through the simple opportunities that exist around them. When I look back now, the best part of the workshop was the girls’ hunger to learn and the desire to feel worthy.

On day 2, we asked the girls to put together their ‘Business Plans’ and present them to mock investors. This taught them to think through their business model, their distinct product or service, their unique selling points, their target market, their budgets and costing, their marketing & communication plans and the works! The energy was beyond infectious with each girl working enthusiastically with their groups to develop strong business plans.

Anyone who heard them present could tell that they weren’t simply selling their ideas, they were selling a part of their dreams! At the end of the session I asked how many of them felt they could be self-employed. To my surprise, each of them raised their hand. They felt that the workshop had instilled in them the confidence and motivation to be ‘something’ in life. They now had their thinking hats on and understood ‘what’ it takes for them to set-off!

So will each one of them really become an entrepreneur? May be, may be not. What I do know is that given the right direction and support, this generation can secure a bright future for themselves and for our country.