January 19th, 2012
December 30th, 2011
The 2012 Mumbai Marathon is only two weeks away. Atma has participated in the Mumbai Marathon for the past 4 years. This year, the Atma Marathon Team consists of over 260 people, running in the 6KM Dream Run, the Half or Full Marathon categories on behalf of Quality Education.
The Mumbai Marathon is India’s largest fundraiser. A core goal of the Standard Chartered Mumbai Marathon is to raise funds and awareness for charities and NGOs across India.
We’re proud to have the commitment of corporate companies and individuals for the Atma Marathon Campaign. These people are running for Atma because they believe that Education is what will lead India into a bright future.
All contributions through the Mumbai Marathon go directly to support the Atma Partnerships Program. Running the Marathon with Atma means supporting Atma Partners and their work in making Quality Education accessible for underprivileged children and young adults across Mumbai.
Of our 260 Atma Marathon Team members, many have chosen to pledge raise to make an even bigger impact on Education in Mumbai. Some individuals have already raised over Rs 25,000 each, and are continuing to raise money over the final two weeks before the Race day.
It’s not too late to contribute to the Atma Marathon Campaign. Whether you are running as an individual or not running at all, you can join the Atma Marathon Team by making a contribution to support the Atma Partnerships Program.
To donate in India (pan card holders):
www.atma.org.in/donate
To donate internationally:
www.atma-australia.org.au/#!donate
Thank you for your belief in the ability of education to change a child’s future. Contribute today to join the Atma Marathon Campaign.
August 8th, 2011
On Sunday August 7th 2011, Atma was featured in the Midday News as a leader amongst the hundreds of NGOs that participate in the Standard Chartered Mumbai Marathon every year. The Mumbai Marathon provides a fantastic platform for fundraising and cooperation between NGOs across India. Read the complete article, or write to Bronwyn or Lisa at marathon@atma.org.in to sign up for Mumbai’s largest community event!
July 22nd, 2011
In 2011, The Standard Chartered Mumbai Marathon raised 12.16 crores towards charities and NGOs across Mumbai. Through their participation in the Marathon, 138 corporate companies played a large role in the fundraising effort.
Over the past 11 years, the Marathon has grown into a fantastic event for NGOs, corporates and individuals to come together towards creating social impact. Why should a corporate company take advantage of the incredible exposure and community engagement opportunity that comes with the Race day?
Photo by Cory Goldberg
The Corporate Challenge is a category which allows corporate companies to participate in the Mumbai Marathon on behalf of a nonprofit organisation of their choice. Besides the visibility and exposure provided by the large scale event, there are multiple other benefits for corporate companies that choose to engage in the Marathon.
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July 15th, 2011
The Standard Chartered Mumbai Marathon is Asia’s largest marathon, and one of India’s single platforms for fundraising. [1]
In the past, the Mumbai Marathon has served as an incredible event for awareness and fundraising for NGOs across India, as well as to help showcase the social issues they address. In 2010, 107 NGOs chose to participate in the Mumbai Marathon. In 2011, 179 NGOs were registered in the Marathon, collectively raising Rs 12.16 crore. Based on the growth witnessed over the past few years, NGO involvement is expected to continue to grow exponentially.
The key to a successful Marathon campaign for any NGO is having an extensive planning process and clear goals. Preparing for the Mumbai Marathon encompasses much more than showing up on Race Day: planning requires a large investment of time and energy in marketing your cause, finding participants and corporate teams, and completing the registration processes. However, approaching the Marathon preparations in a strategic way guarantees an incredible outcome for an NGO.
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