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Atma hosted a Marathon Social for all of our Mumbai Marathon runners on Saturday evening: thank you to all who joined us!

Here are a few photos from the event.

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On Sunday August 7th 2011, Atma was featured in the Midday News as a leader amongst the hundreds of NGOs that participate in the Standard Chartered Mumbai Marathon every year. The Mumbai Marathon provides a fantastic platform for fundraising and cooperation between NGOs across India. Read the complete article, or write to Bronwyn or Lisa at  marathon@atma.org.in to sign up for Mumbai’s largest community event!

In 2011, The Standard Chartered Mumbai Marathon raised 12.16 crores towards charities and NGOs across Mumbai. Through their participation in the Marathon, 138 corporate companies played a large role in the fundraising effort.

Over the past 11 years, the Marathon has grown into a fantastic event for NGOs, corporates and individuals to come together towards creating social impact. Why should a corporate company take advantage of the incredible exposure and community engagement opportunity that comes with the Race day?

Photo by Cory Goldberg

The Corporate Challenge is a category which allows corporate companies to participate in the Mumbai Marathon on behalf of a nonprofit organisation of their choice. Besides the visibility and exposure provided by the large scale event, there are multiple other benefits for corporate companies that choose to engage in the Marathon.

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The Standard Chartered Mumbai Marathon is Asia’s largest marathon, and one of India’s single platforms for fundraising. [1]

In the past, the Mumbai Marathon has served as an incredible event for awareness and fundraising for NGOs across India, as well as to help showcase the social issues they address. In 2010, 107 NGOs chose to participate in the Mumbai Marathon. In 2011, 179 NGOs were registered in the Marathon, collectively raising Rs 12.16 crore. Based on the growth witnessed over the past few years, NGO involvement is expected to continue to grow exponentially.

The key to a successful Marathon campaign for any NGO is having an extensive planning process and clear goals. Preparing for the Mumbai Marathon encompasses much more than showing up on Race Day: planning requires a large investment of time and energy in marketing your cause, finding participants and corporate teams, and completing the registration processes. However, approaching the Marathon preparations in a strategic way guarantees an incredible outcome for an NGO.

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Dow Corning runner on behalf of Atma and Quality Education in the Standard Chartered Mumbai Marathon 2011

Photo by Cory Goldberg

This coming Tuesday on June 28th, Atma is hosting a workshop on the Mumbai Marathon in partnership with SP Jain Institute of Management and Research and the United Way. Every year, Atma participates in the Standard Chartered Mumbai Marathon, India’s single largest fundraising event and Asia’s largest Marathon. We hope that this workshop will facilitate better and more cooperative fundraising between NGOs in Mumbai and look forward to everyone sharing their experiences and best practices for the Marathon. For more information or to sign up for the workshop, please write to Mary Ellen at maryellen@atma.org.in

“I wondered if I would encounter resistance from management when it came to the direction of the organisation,” said Viren about his initial Atma volunteership expectations.

“However, the partner organization founders Chris and Krishna were very supportive of the ideas I had for the future of Reality Tours.”

Photo by Bronwyn McBride

Atma works in collaborative partnerships with Mumbai-based NGOs working in education, supporting their growth through consultancy, trainings and advocacy, and with professional volunteers like Viren.

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